Showcase Parfums Christian Dior
Parfums Christian Dior, Launch of Miss Dior Cherie, Dior Addict Lipstick & 2009 Summer Colours
The brief from Dior was to launch a number of new products to an invited group of journalists. Each product had its own identity and this had to be conveyed in the design of each area. We chose the new extension at Home House in London, this provided a fabulous backdrop and a great central location for the event...
We created a room with a wonderfully girlie Parisian feel for the new Miss Dior Cherie fragrance and a black gloss and neon room, with a real backstage vibe, for the new Addict lipstick range, plus three distinctive areas for further product display. The turnout was tremendous and Dior were delighted with the event and the press they received as a result.
