Project Details

Project:

Summer of Flavour for M&S at One Horse Guards March 2014

Client:

M&S

Location:

One Horse Guards

Sector:

Retail

Project Specifications

Summer Food Press Launch for M&S

Fisher Productions produced the press launch for M&S summer food at One Horse Guards, the first corporate event to be held at the venue.

Summer of Flavour at Marks and Spencer brings a host of fantastic ingredients and flavours to life. The food developers at M&S took inspiration from the bars, restaurants and street stalls from around the world to create a delicious range of food and drink for the summer months.

The Fisher team were asked to create six different & stylish product areas that allowed the food & drink to shine through, giving an airy summer feel with accessibility for sampling. The objective was to capture the attention of the attending lifestyle media driving maximum PR & interest for our client.
We based the styling for the event around the palate of bold colours and patterns that feature in much of the packaging for the new products, with a nod to South America inspired by the forthcoming Brazilian World Cup!

Having a staging company in-house meant we could use the budget to best effect (& didn’t need to go out of house). We designed & built a number of display options in bleached wood with bright, distressed tops with scalloped edging to reference some of the packaging patterns, providing a beautiful backdrop to the products. For the bakery we designed a tall rough-hewn San Francisco style counter showcasing the range of new breads & pastries which were displayed on black iron racks. For the colourful patisserie station we used raised cake stand platforms with glass domes under which cakes and desserts were displayed. The team created small trays with glass surfaces with copies of the graphic patterns laid underneath which were beautifully displayed inside a larder-style cupboard.For the event styling, the Fisher in-house design team bought & hired props, mixing them with M&S homeware to augment the design.

The end result was inviting & stylish with our client proclaiming it to be the best yet.

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001