Project Details

Project:

Fitzroy Place

Client:

Property Developers Exemplar & Brand Agency Heavenly

Location:

Hong Kong, Kuala Lumpur and Singapore

Sector:

Agency

Project Specifications

Award winning investors and property developers Exemplar, commissioned Fisher Productions to design, produce and run the first in a series of experiential marketing events to promote Fitzroy Place; the most significant property development in central London for over 50 years.
Located in the heart of Fitzrovia, the scheme comprises over 230 luxury private residences, restaurants, retail and office space.

Brand agency Heavenly, had been working with Exemplar, to brand and market this unique development and were at the stage of wanting to promote it globally when they commissioned Fisher.

Fisher were appointed to design, produce and manage an event visiting five venues in Asia showcasing the property. Our ultimate challenge was to create an environment, which met the specific requirements of the client’s brand guidelines, but also pushed creative boundaries and delivered a brand new property experience.

Heavenly and Exemplar wanted to showcase the new property’s positioning and identity in a high calibre way but the installation also had to be flexible in order to fit into five differently sized and shaped hotel spaces. It also had to work as an exhibition space by day and a cocktail reception space in the evening.

We designed and created a transportable experience that worked cohesively in each of the hotel spaces, focussing the visitor’s eye and attention on the content within the exhibition. Our answer was to create a partial room within a room which integrated into the existing environment without ignoring the hotel interior.

The central feature inside the exhibition was a large scale architectural model linked to an interactive touchscreen, illuminating different properties inside the development. This was then teamed with a continuously up-dated sales display informing visitors which apartments were left for sale. Visitors were surrounded by illuminated graphic content and interactive applications, educating them about the prestigious development.

The exhibition walls were constructed from a lightweight aluminium frame set within timber and MDF-clad staging. The fabric graphic prints were applied to the frame on site, and each unit was finished off with fascia
corners each receiving a high gloss laquer finish.

Our modular approach allowed the exhibition to successfully travel to each of its locations and Fitzroy Place became the most talked about and highest achieving scheme in Asia.

The Fisher design, set-up and logistics for our international property exhibition across multiple countries set a new pioneering standard in our industry. From the inception of collaborative ideas, they designed, built and exhibited beyond our expectations. The points of differentiation in design allowed us to expose the property development, hugely contributing to our success of setting a new Global Sales record for a London Residential Development overseas in the Asia Pacific.

Director - Head of Residential Development Lettings Investment, Savills (L&P) Ltd

 

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001