Project Details

Project:

Press launch

Location:

One Marylebone

Project Specifications

Fisher Productions produced the House of Fraser Autumn Winter Press Show, held over two floors at the beautiful One Marylebone in London in May. Over 170 consumer media from across home, lifestyle and fashion press attended to view the stunning collections of Autumn men and women's fashion and homeware.

Fisher Productions created the overall design concept for the show, devising a circle motif which we fed through various elements and key messaging throughout; including cut-outs, outlines, pattern fills and overlays. This design was carried through all aspects of event graphics including the coffee and juice stands.

All staging elements were designed and built in house, including the stylish textile wall which showcased different patterns and prints of House of Fraser homeware collections. The Fisher team also designed and built a number of brand marker signage to identify key House of Fraser brands, whilst a feature lighting wall showcased key pieces of AW16 lighting.

In order to bring the House of Fraser Linea range to life, room sets were created so furniture and accessories could be viewed in situ, this formed the centre piece for the ground floor. Whilst the men's and women's fashion was displayed upstairs at the venue, using a variety of branded plinths. Handbags and shoes were enticingly displayed on stands subtly featuring the circle design. Selfie spots across the floor in fashion areas encouraged guests to take pictures adding a social media element.

The event launched House of Fraser's Maison de Nimes womenswear collection, displayed with succulents and cacti by GeoFleur to soften the clean, white lines with touches of gold adding an element of luxe. Healthy living was showcased in fresh prepared juices available for press to take away. The attending press were also given the opportunity to create their own branded tote bags with interactive live screen printing courtesy of Print Club London.

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001