Project Details


House of Fraser Press Show


One Horseguards

Project Specifications

The objective of this event for House of Fraser was to showcase their Spring Summer 16 collections to the consumer press.

Fisher Productions produced and designed the event, whilst Fisher staging  built and installed all staging elements. Prints from House of Fraser’s BIBA range were worked into the design and look of the event and bespoke Fisher built metal stands displayed the range of handbags and accessories to best effect.

Canapes and cocktails were served throughout the day by One Dining and Fisher added an interactive element with a hashtag printer encouraging engagement with the attending press. We also included a large plasma screen in the reception space which showcased the retailers highly anticipated new Christmas campaign back to back throughout the day.

Over 200 journalists attended from consumer fashion, home and lifestyle media as well as relevant B2B trade media and the success of the event was measured in a number of ways including immediate feedback via conversations that House of Fraser team had with the press at the event.  Whilst social media posts also enabled our client to monitor feedback and the ultimate measurement was the positive coverage and column inches that the Spring Summer range gained across media platforms which in turn drives footfall and sales in store.


UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards


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