Project Details

Project:

Immersive, three-day launch event for the I Love you Cindy collection.

Location:

Kachette, London

Project Specifications

When European fashion giant Reserved launched their latest collection, fronted by iconic supermodel Cindy Crawford, Fisher together with Twelve AM were tasked with creating a totally immersive and insta-gramable event.

The launch film for the collection featuring Cindy and her incredible dance moves, inspired the transformation of Shoreditch space Kachette into an 80’s film set. Each space replicated a scene from the film, that would take guests back to the 80’s like never before.

To create a totally bespoke set, the Fisher team sourced authentic 80’s props, florals, lighting and set colours to showcase the selection along with retro cocktails and classic 80’s DJ.

Day one opened with an invite only press cocktail party full of Fashion Bloggers, models and socialites to celebrate the new collection. The campaign was then open to the public for the weekend, where they could come and be just like Cindy and recreate their own 80’s nostalgic video. Photo booths and Video booths provided by the London Lightbox, produced the social content needed to make #iloveyoucindy go viral with custom prints and gif’s all over Twitter and Instagram.

Live drag queens dressed as Cindy, performed and danced throughout, showcasing the collection in all it’s 80’s glory.

The event was a huge success with coverage over national papers featuring the collection branding and trending over the weekend.

Check out the original film here to see Cindy live in action with almost 7million views: https://www.youtube.com/watch?v=HmLGlAI_BY0

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

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