Project Details


Julien’s Auctions Pelé: The Collection at The Mall Galleries


The Mall Galleries

Project Specifications

Fisher Productions worked for Julien’s Auctions to produce Pelé: The Collection at The Mall Galleries.

Julien's Auctions is the Auction House to the stars producing high profile auctions from the world of entertainment, Rock n' Roll, sports and art. This particular auction was for a collection of Pelé memorabilia, including awards, personal property and iconic items from his entire career all brought together for the first time.

Attended by investors, collectors, fans and sports aficionados who had the chance to bid on items from the collection, of which highlights included  Pele’s Jules Rimet Trophy, and Pelé’s 1958, 1962 and 1970 World Cup Medals.

Pelé said “Having donated a significant portion of my collection to the City of Santos, I have decided to allow fans and collectors to own a piece of my history as well. I hope they treasure these artefacts and share my story with their children and generations to come. I will also be donating a portion of the proceeds from the auction to Pequeno Principe, the largest pediatric hospital in Brazil.”

Fisher worked with Julien’s Auctions to provide account management, creative direction and production. Production included astro turf flooring in main gallery, large scale voile flag hanging graphic branding and a stage with branded set backdrop and lectern. We also provided ambient up lighting for two VIP evening receptions which Pelé attended.


UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards


bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001