Project Details

Project:

The Launch Of The Cooper Collection

Location:

Nicholls and Clarke

Project Specifications

Fisher Productions worked with Lee Cooper for the launch of their new premium selvedge denim range, The Cooper Collection.

Fisher designed, created and event produced an exclusive evening launch event and a unique four day Pop-Up Shop at Nicholls and Clarke.
The venue, sourced by the Fisher team, is an old tile factory in the heart of Shoreditch that perfectly complements Lee Cooper's East London roots.

We created an immersive environment full of authenticity and industrial minimalism, with hints of copper detailing and wood. The design of the space reflected the brand heritage and represents different aspects of the brand; a shadow installation explodes the new denim, dissecting the details within a lighting installation. A discovery wall introduced guests to the history of the brand and its heritage in workwear, music and fashion. Flexible neon lights framed the products in white and a Document Gallery in the basement showcased insights from denim experts.

The vibrant launch party space featured an exclusive live performance by Lee Cooper's Musical Creative Director, Jack Garratt. Garratt has also written and produced a brand new track for Lee Cooper that celebrates the diverse culture of London. Guests also enjoyed an intimate showcase of The Document, created by renowned fashion editor David Hellqvist. The Document is a unique piece of content designed to inspire through alternative storytelling that chronicles the history of the 108 year old brand.

During the event guests enjoyed bespoke cocktails by Johnnie Walker, served from a custom bar built by Fisher.

The next day Fisher Productions turned the space around to create a 4 day Pop-Up Shop, allowing the public to buy pieces from The Cooper Collection for the first time.

Fisher designed, created and installed a coffee bar, 'dwell' areas, fitting rooms, retail points and visual merchandising of the product. Whilst also sourcing and training staff to manage the shop.

Tori Appleton Event Producer for Fisher Productions said; "This has been a fantastic project to work on, we have really enjoyed getting inside the Lee Cooper brand and working with their team to create these exciting events. It's given us the opportunity to create an immersive environment that really engaged the public and captured their imagination."

The Cooper Collection is now also available for purchase online at thecoopercollection.lc

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001