Project Details

Project:

M&S Beauty Press Launch

Client:

Marks and Spencer

Location:

Cafe Royal

Sector:

Press Launch

Project Specifications

M&S Beauty Press Launch 

M&S Beauty invited a host of beauty journalists and bloggers to the Café Royal to view their new spring/summer range together with products from some of leading beauty brands that they stock.

The theme was ‘Discover M&S Beauty’; with the wow factor of the venue and mass gold leaf décor of its interior. Fisher created individual zones featuring M&S’s own and external brands, showcasing the latest products in skincare, cosmetics, toiletries and fragrance. Fisher Productions lighting skills were vital as the products were small and needed to be elegantly and prominently displayed and lit.

Taking inspiration from the beautiful décor of Café Royal’s Pompadour room, we created a stunning press launch. Key M&S collections were creatively displayed, with the Destination collection arranged on a stack of vintage suitcases and the Pure Mother & Baby range hung as a mobile over a gold sprayed cot.

To fit with the summer and gold theme, guests were treated to a spray tan by tanning expert James Read in a private booth. Fisher Staging based the design of the booth on an English seaside beach hut with a glitzy gold and white twist, complete with shelving to display the sun care range.

 Client Testimonial

“It was a fabulous day and I think I can safely say on behalf of everyone that everything was a success– the venue, the set design, all the interactive elements, and yes the beach hut was amazing. Thanks to you and all the team for pulling it all together from the initial concept to completion.

M&S PR

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001