Project Details

Project:

Sainsbury’s celebrate 10 years of TU at One Horseguards

Client:

Sainsbury’s

Location:

One Horse Guards

Sector:

Retail

Project Specifications

Fisher helped Sainsbury's celebrate the 10th anniversary of its clothing brand Tu at One HorseguardsSainsbury's unveiled its 10th Anniversary Collection to the press and we were delighted to design, produce and style the event showcasing Tu's biggest collection to date.

The collection of womenswear, menswear and childrenswear was designed by Sainsbury's in house design team and features on-trend statement pieces through to classic wardrobe staples.

Using both floors in the venue Fisher Productions and Fisher Staging created and built individual displays for each collection. Reminiscent of pop ups, each display resonated with the themes, colours and inspirations of the collection using specially designed graphics and props.  Fisher engaged a team of fashion stylists to dress each mannequin and style accessory displays giving movement and a lived-in feel to each collection.

Sainsbury's has collaborated with The Royal College Art for part of its Autumn Winter range. The 10th Anniversary Collection includes the first of four collections designed by masters students from the Royal College of Art and Fisher created an installation-style structure which framed each piece as a work of art.

The childrenswear collection featured playful prints with a selection of outerwear and Fisher created different backdrops for each, inspired by the prints and colours in the ranges adding vintage props such as skis, sledges and woodland touches.

There were several womenswear ranges taking the lead from this season's catwalk trends, featuring folk fashion, East London cool and Sloane Street alongside Eastern inspired designs. Fisher designed and decorated each set and backdrop separately, using colours and textures from the clothing and props to bring the collections to life.

The menswear range mixes tailored pieces with stylish autumn essentials in collections ranging from Ivy League to Woodsman. Fisher created backdrops for each one utilising the beautiful fireplace in the venue to give the feel of an Ivy League club.

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001