Project Details


Sainsbury’s Spring Summer Press Show


Mary Ward House

Project Specifications

Fisher Productions produced Sainsbury's Spring Summer Press Show at Mary Ward House in Bloomsbury. This beautiful Grade 1-listed building offered a bright open space in a central location that allowed us to showcase Sainsbury's delicious product ranges to best effect.
Invited guests included consumer food, health and lifestyle journalists from magazines, websites and newspapers.
The Fisher Productions Team devised the creative concept and the overall look for the show.

Victoria Appleton, Sainsbury's Account Manager at Fisher explains "We were inspired by Sainsbury's focus on naturally healthy products. We used raw materials for the food stations and sourced props with a natural, kitchen garden feel to add a finishing touch."

The end result was fresh, light and inspirational with flashes of cool green, echoing the spring theme of the event.

To encourage engagement and social interaction we included #SpringInYourStep at key points around the event and included a giant plasma screen into our design so that live social media feeds could run throughout the event, highlighting Twitter and Instagram posts from the attendees.

Attendees were encouraged to taste and try out Sainsbury's products which were enticingly displayed, and the Sainsbury's "Toast of the Town" food station was a great hit, allowing media guests to sample 'made-to-order' avocado on sourdough toast, complete with Sainsbury's delicious new heritage tomatoes.

Sainsbury's were delighted with the attendance and subsequent press achieved.


UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards


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