Project Details

Project:

Wilko's Christmas Press Show

Location:

19 Greek Street

Project Specifications

Christmas in the events industry is all year round. For this project, Fisher was asked to both find, and bring to life a venue for the Wilko Christmas press show. 

With Christmas already on the minds of many retailers, we were excited to be given the brief of creating a festive pop-up home, in which to showcase five key seasonal trends.

The exclusive press show was an invite-only event, with guests greeted at the quaint front door to 19 Greek Street, situated in the heart of London. Each group of visitors were guided through the six storeys of this beautiful Victorian townhouse, bursting with Wilko’s Christmas ranges. 

The blank canvas space was transformed to replicate an intimate home setting with bedrooms, dining spaces and a kitchen set, all finished with bespoke styling elements. From a candy cane balloon entrance to the child's attic space, it was said to be "Wilko's best Christmas press show yet". 

Each room had been purposed and styled to display one of the key themes which included a 'midwinter' lounge complete with a fireplace and joyous mantelpiece and a dreamland dining area, topped with dazzling, suspended decorations.

Behind each of the doors of a giant bespoke built advent calendar revealed 'Wilko's little wins'. This encouraged guests to interact with the rooms. They were able to relax into the home setting while viewing and discussing the brand-new products, with a personalised start to finish experience.

Awards

UK Event Awards 2014 Winner
Event Awards Finalist 2014
AEO Excellence Awards Finalist 2015
CIT Awards
Event Awards Finalist 2015
AEO Awards

Accreditations

bsi iso 9001
bsi iso 20121
bsi ohsasa 18001
bsi ohsasa 22301
bsi ohsasa 27001